Susan K.

Madonna, JLo, Eva Longoria, Gwyneth Paltrow, Beyonce, and Lauren Conrad from "The Hills," (see photo): Alvin Valley's private client list reads like a paparazzi dream. New York's socialite packs -- girls with names like Tinsley and Olivia and Fabiola -- have flocked to Valley's Soho showroom for close to a decade to enjoy his private touch, attention to body type and style. Now, online shoppers at alvinvalley.com can come close.

Valley, the innovator deemed from New York Magazine to Vogue as "Lord of the Pants," initially began making trousers to pull in the tush. When white folks became accustomed to JLo's 'junk in the trunk,' he got requests for trousers that lift. So, he created the "Wonderbutt," with sewn in points to enhance curve. In his studio a few years back, Kate Winslett was trying on several pairs. She raved to me that post baby delivery, Valley was the only designer to make her figure look good.

Since he's always been ahead of the curve commercially, I'm not surprised, he's the first high end designer to post a personalized, customized online shopping site where gals can plug in their body types and get visuals from his collections that fit. The five categories -- full chest, full shoulder, hour glass, petite, straight, figure and tall-- result in at least thirty choices each. Shoppers can also browse by trends, "romantic, "metallic," or "skinny pants," for example, or by occasion: "night out, weekend, office."

A few years back, department stores like Barney's, Bergdorf Goodman, and Neiman Marcus -- the latter two that sell Alvin Valley -- turned the "sell through" liability back to the designer. This meant that whatever pieces of collections that were not bought during the season, the designers would need to buy back. Valley, an acute businessman, now provides a shopping site so that not only will more pieces sell, but women will get the benefit of his individual styling online. As they say, it's 'win win.'

Of Cuban/Spanish descent, Valley got a degree in architecture from the University of Miami, thus, he pays close attention to line and tailoring. Armed with a needle and thread, Valley's former nanny, Tati, works side by side with him.

Beyond pants, I think he's a master of the jacket and not to be underestimated in the boogie down dress department either. A blue velvet bubble frock with amber bow has scored me compliments and champagne everywhere, including the Marc Jacobs post show party last September. Lots of oohs and ahhs. Check it out: http://alvinvalley.com PRICES RANGE ON WEB FROM $200 (Alvin's line and ASIS diffusion line) to $600, for individual pieces, blouses, halters, trousers, dresses.

CLICK BLUE BOXES BELOW FOR SOME OF THE LOOKS SELLING ON ALVIN VALLEY'S NEW E-SHOPPING!